Automation and Augmentation

Practical Ethics of AI for Productivity in Retail Banking

Authors

  • Albi Nani Independent

DOI:

https://doi.org/10.55613/jeet.v36i1.200

Keywords:

AI, AI Ethics, automation, banking, productivity, AI productivity, Artificial Intelligence, Augmentation, labor

Abstract

AI is increasingly used as a tool by firms to enhance productivity, but its success has been accompanied with ethical dilemma surrounding the employment of people involved in the tasks touched by AI. The popular narrative states that AI will replace human workers, substantiated by layoffs where AI efficiency has been cited as a primary catalyst. In practice, the relationship between AI and labor ethics is more nuanced. This practice paper makes two contributions to revealing industry practices concerning AI ethics. First, using the example of retail banking, a model is provided of how firms categorize AI use-cases based on time and cognitive effort, resulting in either automation or augmentation. Second, the ethical dilemmas of both options are explored; the impact of AI automation on workforce reduction may be overstated, while the real ethical risk of augmentation is related to task circumvention and knowledge loss.

References

Bainbridge, W. (2025). The Future of Worker Enhancement. Journal of Ethics and Emerging Technologies, 35(1), Article 1. https://doi.org/10.55613/jeet.v35i1.150 DOI: https://doi.org/10.55613/jeet.v35i1.150

Bankins, S., & Formosa, P. (2023). The Ethical Implications of Artificial Intelligence (AI) For Meaningful Work. Journal of Business Ethics, 185(4), 725–740. https://doi.org/10.1007/s10551-023-05339-7 DOI: https://doi.org/10.1007/s10551-023-05339-7

Börnfelt, P.-O. (2023). Taylorism and Fordism. In P.-O. Börnfelt (Ed.), Work Organisation in Practice: From Taylorism to Sustainable Work Organisations (pp. 25–37). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-21667-1_2 DOI: https://doi.org/10.1007/978-3-031-21667-1_2

Czarnitzki, D., Fernández, G. P., & Rammer, C. (2023). Artificial intelligence and firm-level productivity. Journal of Economic Behavior & Organization, 211, 188–205. https://doi.org/10.1016/j.jebo.2023.05.008 DOI: https://doi.org/10.1016/j.jebo.2023.05.008

Filippucci, F., Gal, P., Jona-Lasinio, C., Leandro, A., & Nicoletti, G. (2024). The impact of Artificial Intelligence on productivity, distribution and growth. OECD Artificial Intelligence Papers, 15. https://doi.org/10.1787/8d900037-en. DOI: https://doi.org/10.1787/8d900037-en

Hayretci, H. E., & Aydemir, F. B. (2021). A Multi Case Study on Legacy System Migration in the Banking Industry. In M. La Rosa, S. Sadiq, & E. Teniente (Eds.), Advanced Information Systems Engineering (pp. 536–550). Springer International Publishing. https://doi.org/10.1007/978-3-030-79382-1_32 DOI: https://doi.org/10.1007/978-3-030-79382-1_32

Kobiella, C., Flores López, Y. S., Waltenberger, F., Draxler, F., & Schmidt, A. (2024). “If the Machine Is As Good As Me, Then What Use Am I?” – How the Use of ChatGPT Changes Young Professionals’ Perception of Productivity and Accomplishment. Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems, 1–16. https://doi.org/10.1145/3613904.3641964 DOI: https://doi.org/10.1145/3613904.3641964

KPMG. (2024). Canadian banks must innovate their branch networks, KPMG survey shows—KPMG Canada. https://kpmg.com/ca/en/home/media/press-releases/2024/06/canadian-bank-branches-need-innovation-kpmg-poll-shows.html

McKinsey. (2024, December 9). Extracting value from AI in banking: Rewiring the enterprise. McKinsey Financial Services. https://mckinsey.com/industries/financial-services/our-insights/extracting-value-from-ai-in-banking-rewiring-the-enterprise

Munn, L. (2023). The uselessness of AI ethics. AI and Ethics, 3(3), 869–877. https://doi.org/10.1007/s43681-022-00209-w DOI: https://doi.org/10.1007/s43681-022-00209-w

Natarajan, S., Mathur, S., Sidheekh, S., Stammer, W., & Kersting, K. (2025). Human-in-the-loop or AI-in-the-loop? Automate or Collaborate? Proceedings of the AAAI Conference on Artificial Intelligence, 39(27), 28594–28600. https://doi.org/10.1609/aaai.v39i27.35083 DOI: https://doi.org/10.1609/aaai.v39i27.35083

Noponen, N., Feshchenko, P., Auvinen, T., Luoma-aho, V., & Abrahamsson, P. (2024). Taylorism on steroids or enabling autonomy? A systematic review of algorithmic management. Management Review Quarterly, 74(3), 1695–1721. https://doi.org/10.1007/s11301-023-00345-5 DOI: https://doi.org/10.1007/s11301-023-00345-5

Ramachandran, Kk., Raju, V., Karthick, K., Lakshmi, Baba Gnanakumar, P., & Deepa, M. (2024). Rise of AI: Prediction of Job Re-placements Based on the Evolution of Artificial Intelligence and Robots Intensification. 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), 1–6. https://doi.org/10.1109/ACCAI61061.2024.10602094 DOI: https://doi.org/10.1109/ACCAI61061.2024.10602094

Scheiber, N. (2025, July 7). Which Workers Will A.I. Hurt Most: The Young or the Experienced? The New York Times. https://www.nytimes.com/2025/07/07/business/ai-job-cuts.html

Shaunn Mattingly, E., Kroes, J. R., & Manikas, A. S. (2025). AI as an emerging trend for managing employee efficiency in the retail and services industries. Business Horizons. https://doi.org/10.1016/j.bushor.2025.06.005 DOI: https://doi.org/10.1016/j.bushor.2025.06.005

Simkute, A., Tankelevitch, L., Kewenig, V., Scott, A. E., Sellen, A., & Rintel, S. (2025). Ironies of Generative AI: Understanding and Mitigating Productivity Loss in Human-AI Interaction. International Journal of Human–Computer Interaction, 41(5), 2898–2919. https://doi.org/10.1080/10447318.2024.2405782 DOI: https://doi.org/10.1080/10447318.2024.2405782

Tilleczek, W. (2025). Practice or Product? Labour, Training, and the “Ethics” of AI. Global Labour Journal, 16(2). https://doi.org/10.15173/glj.v16i2.5861 DOI: https://doi.org/10.15173/glj.v16i2.5861

Downloads

Published

2026-03-24

Issue

Section

Practice Paper

How to Cite

Automation and Augmentation: Practical Ethics of AI for Productivity in Retail Banking. (2026). Journal of Ethics and Emerging Technologies, 36(1), 1-7. https://doi.org/10.55613/jeet.v36i1.200

Similar Articles

1-10 of 97

You may also start an advanced similarity search for this article.