The Magician’s Eye
A Review of David Eliot’sArtificially Intelligent: The Very Human Story of AI
DOI:
https://doi.org/10.55613/jeet.v36i2.239Keywords:
AI ethics, AI governance, AI standardisation, choice architecture, EU AI Act, GPAI Code of Practice, OECD Principles, UNESCO RecommendationAbstract
David Eliot trained as a card magician before turning to AI research. His Artificially Intelligent sets out to democratise AI for general readers, and on its own terms it succeeds: the history is rich, the writing is clear, and the central argument that AI is socially constructed and democratically redirectable is held with conviction. This review reads the book alongside the regulatory architecture being built on the same theory of agency: the EU AI Act, the harmonised standards beneath it, the UNESCO and OECD ethics frameworks above, and the November 2025 Digital Omnibus provisionally agreed upon in May 2026. The argument here is additive, not corrective. Knowing the trick is not the same as breaking it. The real subject of magic is attention, not secrets. Alongside AI ethics and governance literature, the magician’s eye points to what visibility cannot reach: the case for a code of practice from inside a profession that understands attention management.
References
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